1. New Technology Available
Many company still have not adopted the latest technology to streamline their operations and offset overheard expenses.
2. Different Times, Different Market
The GTA housing market dramatically changed with pace and growth in the last 20 years. It's increasingly difficult justifying the same commission.
3. Online Marketing is Big
With nearly everyone having a smartphone in their pocket, it is now more accessible and affordable to reach buyers.
4 The Realtor Role Has Changed
With more available information empowering buyers and sellers, agents are focusing on fewer but more strategic activities.
5. Real Estate is a Volume Business
The more homes a realtor sells, the more money they make. Old models result in an average agent selling less than 10 homes a year, with modern top producers hitting around 50.
6. Too Many Part - Time Realtors
With over 20% of GTA Realtors not producing a single deal in a given year, many have to compensate this inactivity with high commission.